Google introduced a plan to integrate ad blocker in Chrome
By Prempal Singh
Google has officially announced that it plans to integrate into the Chrome browser means to block inappropriate ads. Enabling Blocker is scheduled for early 2018.
For painless implementation blocker, Google has developed a new tool for webmasters – Ad Experience Report, which provides a means to simplify the detection of unacceptable advertising on the site and resolve the problems.
The reason is called the deplorable situation in the advertising market, which caused due to intrusive advertising systems suffer conscientious advertising networks and content creators. People react to the appearance of pop’s out and interfering viewing banners installing Ad-blocking software, whose share reached 30% last year, making it difficult to return popular free content projects and makes them look for new monetization ways (for example, to restrict access to some kind of content for paid only subscribers) or more intrusive banner ads to promote (a vicious circle, as in response to intrusive methods of increasing the number of users to re blockers Clam).
To keep expansion aggressive blockers, tripping in general all the ads and support whitelists for a fee, Google has plans to integrate blocker in Chrome, but to block with the help of only invalid ad unit types, preventing the perception of content and do not meet criteria developed by the Coalition for the Advancement of advertising .
Of unacceptable forms of advertising are noted:
• Overlapping content pop-ups;
• Video advertising is automatically played back with sound;
• Advertise with the meter until the closing seconds, shows up to download content;
• Very large enshrined blocks (970 × 250 or 580 × 400), which retain their position when scrolling;
• For mobile devices additionally mentioned annoying advertising (flashing backgrounds, aggressive color changes) and blocks occupy more than 30% of the screen space.