In Microsoft speculate about the future of smartphones
By Prempal Singh
Satya Nadella, the Microsoft CEO, said that the company will continue to produce smartphones, but with new functionality.
Recall that a series of devices on Windows failed, and the purchase of Nokia has become unprofitable for the company, but the CEO believes in a bright future.
What is Satya Nadella thinking Add to smartphones? In an interview with some publications, he hinted at the release of another hybrid smartphone with a personal computer. The first attempts in this direction have been made as early as 2015 when the first machines were running Windows 10 that can replace the computer using Continuum function.
But the sales figures speak for themselves. In the first three months of 2017, the amount from the sale of smartphones has made 5 million dollars. Same period last year showed 735 million dollars. And in 2015 – 1.4 billion dollars. The last 1.5 years Microsoft has not been producing smartphones. The company’s share in the global mobile market is only 0.3%. However, if Microsoft CEO says that they will return to the issue of smartphones with the updated functionality, not all support the idea in the company.
Inventor and Microsoft Technical Officer Alex Kipman, he invented HoloLens headset sure to engage in the production of smartphones is meaningless, this product is no longer relevant and to develop it is meaningless because then there is no place to move. It is time for devices virtual and augmented reality. They can broadcast content to the user without using the display.
This idea is shared by Mark Zuckerberg, founder, and CEO of the largest social networking site Facebook. According to him, augmented reality devices can even replace the usual TVs soon. Regina Dugan, who heads the department of innovation on Facebook, said that smartphones take too much of our time and attention, thereby harming the real communication. While the AR-technology will allow people to simultaneously exist in two worlds – and the real and the virtual. Analysts believe that Apple’s new trends. So instead of brand smartphones will soon introduce AR-devices company several years working on new gadgets.